Michael Starita


Starita is a lifelong musician with over 17 years of experience as an engineer and producer. He started his career at the famous Hyde Street Studios in the late 90s learning from many of the  Bay Area greats. Moving to EDNET, Starita had the pleasure of being the ISDN engineer for clients such as Rick Rubin, Sting, Warner Bros, Universal Motown and many others. This propelled his career to working for Dolby for 5 years until he decided to go back to doing what he really loved…making records.
Since, He has played and worked with some of the industry’s top artists from The Bay to abroad and currently serves as President of The Recording Academy San Francisco Chapter.


Keith Stevenson

Advisory Board, Creative Art Director

Keith Stevenson has over 20 years of professional experience in design, marketing and music promotion. Keith studied Environmental Design at UC Davis, and among his awards, has been nationally recognized for his work by the Council for Advancement and Support of Education. Keith has been an East Bay resident for over a decade. He has contributed his design and art skills to numerous musicians, community events and programs, including 100 Black Men of the Bay Area and the Berkeley Public Library Foundation. Passionate about good music of all kinds, Keith is a member of SFJAZZ and KCSM JAZZ91


Jeanne Alford

Advisory Board, Director of Public Relations- Jeanne Alford

Jeanne Alford, a seasoned PR and communications pro, served as a key communications and PR leader with major brands including Dolby Laboratories, Philips Electronics and Visa. She actively promotes and provides effective communications strategies, advice and support to individuals, consultants, small business owners, senior-level corporate executives  and start-up entrepreneurs. She is an expert in creating and implementing successful PR campaigns to change media perception—from conception to materials development to implementation. Jeanne has been in the PR field “since before computers became desktop accessories.” She began her career assisting innovative start-ups and technology firms in Silicon Valley gain recognition with both trade and general media.



Steve Rosenfield

Advisory Board, Director of Video Services

Steve is no stranger to the music industry having shot photos and video for such artists such as Macklemore, Sick Puppies, Michael Franti, Trevor Hall and Dispatch. His work includes many diverse scenarios with artists whether it be on tour, in the studio or one of his many up close and personal pieces as part of his “Intimate Sessions” series.Originally from Boston, Mass, Steve has also made a name for himself  with his project called “What I Be”. …. a project dealing with the insecurities that every person deals with in their everyday  lives.  As you can see, Steve’s  talents transcend the status quo and offer a refreshing look through the eye of a truly gifted artist.



Tam Starita

Advisory Board, Strategic Marketing- Tam Starita

Tam’s extensive background includes a graduate education from Stanford University, marketing consulting in EMEA and APAC, strategic marketing and branding for various F100 companies including HP, Cisco Systems, IBM, Intel and as a muse in front of the camera for major fashion labels. Tam currently serves as Founder/CEO of image+minded sf, a San Francisco-based brand experience studio with focus on finding interesting platforms to creatively showcase lifestyle brands.