Time Magazine identified Bay Area Music Collective as one of today’s major contenders in the new collective movement to fill the gaps left by record labels.

Over the past 15 years, Michael Starita has gotten to know many sides of the music industry. He’s been a performer, an engineer, a producer, a studio owner. So he has a good understanding of how the business works—and how much things have changed. Used to be, someone from a label would see you perform at a club, sign you, produce the record and take care of the artwork and manufacturing and distribution and publicity. Artists these days, Starita will tell you, face a lot more challenges.

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